About Us
Be Your Own Vice
Avantgarde eyewear for every face. Minimal lines, confident presence, effortless comfort.
Unisex fitEveryday comfortStatement design
Our Take
We design clean, progressive frames that feel like a signature—made to look great on anyone and built to be worn hard, every day.
Avantgarde Eyewear
Innovation you can wear: refined silhouettes, balanced proportions, and optical-grade materials.
How We Build
Sketch & Proportion
Face-first measurements for flattering fits.
Prototype & Fit
Balance, comfort, hinge tension—dialed in.
Finish & QC
Optical-grade lenses. Final alignment checks.
Confidence Guarantee
Easy support, quick returns, and a warranty that has your back.
Be Your Own VICE
Set your tone. Dress your mood. Wear confidence.
BESTSELLERS
- low in stock
- limited edition
- low in stock
- limited edition
- NEW IN
- limited edition
- NEW IN
- limited edition
- BESTSELLER
- low in stock
- limited edition
- NEW IN